Idealab Launches

Pasadena-based Idealab's newest company,, said today that it has launched an effort to help the gulf cleanup effort. said it has launched an online platform to allow businesses to gain feedback from their customers, and help protect their reputation on the Internet. As part of that service launch, the firm will donate 10 cents to the Greater New Orleans Foundation's new Oil Spill Fund every time a user provides feedback on any business, person, event, product or topic on the site until July 23rd, up to a maximum donation of $50,000. In addition, said that any user adding feedback to the site will get a chance to win an Apple iPhone 4. The new firm is headed by Michael Harris. said it is aimed at helping businesses and brands protect their social reputation, via high search engine optimized business pages.