Impact Radius Scores $6M

Santa Barbara-based Impact Radius, a developer of multi-channel, performance advertising technology, announced today that it has raised $6M in a venture funding round. The round was led by Redpoint Ventures. The firm said the funding went to development and private beta testing of its service, which is being applied to track and manage performance-based advertising across online, TV, radio, and print. As part of the funding, Redpoint's Greg Martin joins the company's board of directors. More information »