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Influential Names New CFO, COO

Los Angeles-based influencer marketing software developer Influential says it has named Michael Lin as its new dual CFO and COO. Lin was previously CFO at Mavenlink and Cake, and also served at Gehry Technologies and Fast Search and Transfer. The company said that Lin will play a "vital role" in its growth, directing financial strategy, business planning, and operations. Influential says it is using artificial intelligence and technlogy from IBM Watson to help brands and agencies tap into a network of more than 17,000 highly engaged influencers on Facebook, Instagram, Snapchat, Twitter, and YouTube, and elsewhere.


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