Infographic: Social Media Spurring E-Commerce Activity

A new study of social media activity and e-commerce, compiled from Los Angeles social tools developer Social Annex, shows that social media is--not surprisingly--playing a far bigger role in online shopping this year. The company analyzed social networking activity, and found that roughly 66 percent of users who made Black Friday / Cyber Monday purchases did so as a result of social media interaction, with 86 percent of social user making or receiving holiday gift recommendations via social networks. The company highlighted some of its result in an infographic (reproduced below).