Infomercial Firm Guthy-Renker Invests in RealtyTracker

Los Angeles-based RealtyTracker, an online lead generation service for the real estate industry, has received an investment from infomercial firm Guthy-Renker. The firms said Thursday that they have entered into a strategic partnership where Guthy-Renker will invest in RealtyTracker. Financial terms were not disclosed. Guthy-Renker will also provide creative development, execution, and distribution of real estate-related content in a national media campaign. RealtyTracker provides leads to real estate professionals. More information »