Insider Pages Closes Advertising Beta Test

Pasadena-based Insider Pages is announcing today that its advertising beta test of its service generated more than $1M in new business for advertisers in the last 30 days. The company is developing a customer review-based advertising platform coupled with a pay-per-call system where advertisers only pay when they are called through a referral. The company is creating an online community of customer reviews for local services and companies, and is backed by Idealab. Insider Pages also said that it is now beta testing its national service, after a successfull Los Angeles area beta test.