For today's Insights and Opinions article, where we feature insightful articles and opinions from the Southern California technology community, we have a piece from Dustin Luther, chief storyteller and founder of social media consultancy 4realz.net. Dustin gives his 21 Strategies for Generating Irresistible SEO Benefits:
It's pretty easy to blow thousands of dollars (even tens of thousands of dollars) on a search engine optimization (SEO) strategy that barely gets any results. I see businesses do it every day. But rather than focus on where folks currently mess up, I thought I'd provide 21 sure-fire strategies to generate SEO for your business website:
1. Be linkable.
While the tactics of good SEO have adjusted over the years, since the advent of Google the fundamentals have never changed: you should be focusing on generating quality inbound links. If you take nothing else out of this article, take away that you've got to create content that others are going to link to... or don't waste your time.
2. Be creative.
Creativity is the key to good SEO (More...)
Read the rest of Dustin's article on 21 Strategies for Generating Irresistible SEO Benefits.