Insights: Five Customer-Focused Trends for Companies in 2016

Story by Jaspar Weir


Our Insights and Opinions section features contributed article from our readers, about topics of interest to others. Today's contribution comes from Jaspar Weir, co-founder of Santa Monica-based TaskUs:

Customers know what they want. They know when they want it – now – and they know how they want it – as close to free as possible. Most importantly, however, they want the overall experience to be as simple and intuitive as current technology will allow. Or, they’ll buy from someone else. In fact, eighty-nine percent of companies expect customer experience to be the most important factor as they compete for business in 2016, according to research firm Gartner. As your business ramps up this year, keep these ideas in mind to heighten the experience of your customers, so you stay one step ahead of your competitors:

Read the rest of Jaspar's article, Five Customer-Focused Trends for Companies in 2016.