Insights: Five Things Startups Must Do to Rev Up Business in 2016

In our Insights and Opinions section, we regularly feature contributions from our readers that are useful to others in the community. Today's article comes from B>Tracy Williams, CEO and president of Olmstead Williams Communications.

For a startup to grow, it's necessary to raise money when the new identity as an innovator shines brightest. It's equally important to keep key stakeholders engaged, attract the best talent and retain the excited team you have. The prospect of riding a rocket ship that will change the world is powerful stuff, but how do startups communicate that promise?

Successful startups adopt the five pillars of design thinking -- Empathize, Define, Ideate, Prototype and Test. The following are another five pillars to establish credibility in the market and build a successful, cost-effective campaign to make you a stand out to investors, prospects, your people and industry customers, all to rev up your revenue. (Continued...)

Read the rest of Five Things Startups Must Do to Rev Up Business in 2016.