Friday, August 7, 2015
Insights: Gaining and Maintaining High-Value Customers in Today's Marketplace
Story by Bernard Luthi
For our Insights and Opinions section today, we have an article from Bernard Luthi, President of Monoprice (www.monoprice.com), who talks about how his company has figured out how to compete against the big guys in the room--Apple, Amazon, Google, Facebook and eBay.
We live in an unprecedented digital era today, with a powerful flow of cutting-edge commercial opportunities that can be transformed into many potential revenue streams.
But it's easy to get swept away by this rising and rushing tide of innovation, because even though the ideas may have significant disruptive potential, they also face a host of challenges, which are sometimes insurmountable.
One of the biggest problems is finding ways to change ingrained consumer behavior when it comes to entry points, price and places to shop and search. (More...)