Insights: How The Subscription Economy is Changing Business

For today's Insights and Opinions section, where we feature contributions from our readers and others in the community, we have Peter Cowen, a veteran of the technology and venture capital industry at Clear Capital Advisors. He is also the organizer of the upcoming Recurring Revenue Conference.

Today, thanks to the Cloud, it is literally possible to have an idea for a new business one morning, and have that business up and running the next day. Resources from server space and database storage to sophisticated software are all available on demand to anyone with little more than a Web connection and a credit card. Less than a decade ago, a company needed to invest heavily in infrastructure and software, and recruit the (continued...)

Read the rest of Peter's essay on the growth of the subscription economy.