Insights: The Perils of Shiny New Objects

Story by Mark Suster


For this afternoon's Insights and Opinions section, we're sharing a recent blog post from Mark Suster of Upfront Ventures. Mark writes about The Perils of Shiny New Objects.

I have a saying that I employ as a powerful metaphor at every startup with whom I work - "beware of shiny new objects."

It is one of the easiest pieces of advice to give as it is almost always valuable if entrepreneurs follow it as a guideline. Yet sadly most startups have "shiny object" obsessions. In today's uber-connected, social media, everything-is-public, people tell you there's killing it with these new features, investor & mentor whiplash - it's hard to avoid the latest thing.

The new thing.

The shiny object.

Or as Michael Lewis aptly called in this great book, "The New, New Thing" (continued....)

Read the rest of Mark's advice at The Perils of Shiny New Objects.