Friday, November 18, 2016
Insights and Opinions: Branding in the Age of Digital
Today each decision has multiple people behind it, and a plethora of eyeballs looking into your business. Each one sharing your company's information at a rapid rate. People with the power and influence to hire your business or fire your business. You might call it, hardcore social! Why is it hardcore? It impacts your bottom line more than one single person passing by one single package on any given retailer's shelf. For this reason, creating bottom line value and building equity for your brand has never been more critical. For the better half of my career, I've spent countless hours in boardrooms with executives and stakeholders from multibillion dollar companies.... (Continued...)
Read Braven's full article, Branding in the age of Digital.