What does the landscape of social media marketing look like, in the wake of Salesforce.com's acquisition of Buddy Media? In our Insights and Opinions section--where we feature various opinions, advice, and thoughts from our readers--we have an article from, Matt Fitz-Henry, who works at a competitor, prognosticates about the social media marketing world.
In the past month alone, some of the world’s largest enterprise technology companies have acquired social media marketing start-ups accumulating a total spending of close to $2.2 billion dollars. In the age where digital startups can open with little-to-no cash, and balloon from nothing more than an idea to millions of users overnight, the question becomes whether acquisition as a strategy helps or hurts a product. (Continued..)
Read Matt Fitz-Henry's article, Social at Scale.