Insights and Opinions: The Hook, Part 2

Yesterday, in our Insights and Opinions section, Aaron Fyke started telling us about The Hook. Today, Aaron finishes of and tells us why the Hook is so important when making a pitch.

So, I'd like to finish off with the second of the two important items of any pitch - the hook. Last time I talked about being prepared for the questions that people will ask to quickly discount or discredit you. This is time-saving behavior on their part because if you are worthy of being discredited it is better to find out quickly. The hook, however, takes this to the next step. (More...)

Read the rest in our Insights and Opinions section.