In our Insights and Opinions piece for today, Marc Averitt of Okapi Venture Capital poses the question: What is the value of free?
At the risk of oversimplifying here, a vast majority of consumers expect information/entertainment (a.k.a. "content") on the Internet to be free in that they are not accustomed to paying for the content the Internet provides them. In fact, there is a whole generation of consumer digital denizens that only know the "Web 2.0 / free" world of the Internet. This poses a potential problem for the related industries: how do we make money if the consumer of what we produce/source/distribute expect that it will remain free?
What does this problem mean for companies and content creators? Read more in What Is The Value of Free.