Top News

Insights and Opinions: The Value Of Free




In our Insights and Opinions piece for today, Marc Averitt of Okapi Venture Capital poses the question: What is the value of free?

    At the risk of oversimplifying here, a vast majority of consumers expect information/entertainment (a.k.a. "content") on the Internet to be free in that they are not accustomed to paying for the content the Internet provides them. In fact, there is a whole generation of consumer digital denizens that only know the "Web 2.0 / free" world of the Internet. This poses a potential problem for the related industries: how do we make money if the consumer of what we produce/source/distribute expect that it will remain free?

What does this problem mean for companies and content creators? Read more in What Is The Value of Free.


 

Marketplace


 

 

Latest Headlines

Browse Issues

 
 

Keep up with all of the latest Southern California high tech news via email (it's free!)



or Cancel