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Insights: Do you really want to be the first to market?

Story by Dave Berkus

 

In our Insights and Opinions section this morning, Dave Berkus, an angel investor and private equity investor, asks startup--do you really want to be first to market?


Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customerís marketplace. In each case, after overwhelming publicity, certainly noticed by a great number of potential decision makers, and after record-breaking sessions at industry trade shows to introduce these to the potential buyers, the products failed in the marketplace.

...that have led me to ask my current crop of CEOs as I serve on various boards, "Do you have the resources to evangelize the market, educate your potential customers, AND sell your product?"


Read the rest of Dave's essay, Do you really want to be the first to market?.


 

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