For today's Insights & Opinions piece, we have an article from Emrah Kovacoglu, founder and CEO of Total Beauty Media, which operates an online site focused on beauty products and user generated reviews.
For decades, consumer magazines were pretty much the only way for CPG companies to reach a large audience of women making purchase decisions in a contextually relevant way.
But then came 2009's "Black September" -- where nearly every magazine's revenues shrunk, during a month when magazines typically pull in 20-40 percent of their annual revenues. And this tells us what? Simply put, marketers are now finding those audiences in other places too -- and big changes are in the air.
Read Emrah's full article in our Insights and Opinions section.