Instantly Taps Bourque As GM

Los Angeles-based, which is backed by Greycroft, Openview Venture Partners, DFJ Frontier, and DuPont Capital, has tapped startup veteran Carla Bourque as its new General Manager, Automated Sample, the company recently announced. Bourque had been the CEO of Smartify, the marketing automation and analytics company. Instantly offers up a service which helps brands access market research and sampling. Bourque also has served at Buddy Media, Say Media/Six Apart, Nielsen Online, Catalina Marketing, Rapt, and Jupiter Media Metrix. Instantly is led by Alan Gould. The company, until recently, was known as uSamp.