Internet Advertising Surges In First Quarter

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released a new study, showing that Internet advertising surged in the first quarter of the year. According to the study, Internet advertising revenues reached a record, $3.9 billion for the first quarter of 2006. The returns are an increase of 38 percent over the first quarter of last year, and a six percent increase over the fourth quarter of 2005. The IAB and PricewaterhouseCoopers said that from the results, it was abundantly clear that marketers are seeing a compelling opportunity to leverage the Internet, to drive both branding and sales. The Advertising Revenue Report surveys Web sites, commercial online services, free e-mail providers, and other companies selling online advertising. (PricewaterhouseCoopers is a sponsor of socalTECH).