Invoca Debuts New Facebook Ad Product

Santa Barbara-based Invoca, which helps marketers correlate phone calls to what advertising drove those calls, has rolled out another product for Facebook, the company said Tuesday. Invoca said its new Invoca for Social allows marketers to optimize their Facebook ad campaigns, all directly within Facebook's Ad Manager. The new integration lets marketers link offline, phone calls and in-store purchases with Facebook ad campaigns. The company said the new product is a result of integration with Facebook's Offline Conversions API. Pricing on the new product was not announced. Invoca is backed by Morgan Stanley Alternative Investment Partners, Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce Ventures, and Stepstone.