Invoca Plans IPO, Hires New CEO

In the latest, Central Coast IPO move, Santa Barbara-based Invoca, a maker of call marketing automation tools, says it is prepping for an IPO in 2017, and has hired a new CEO with experience running two pubicly traded software companies. Invoca said it has named Mark Woodard, who led E2open through its IPO, and was also CEO of Serena Software, as its new CEO. Woodward also served at Legent Corporation, Mcafee, and Oracle. It's been a banner year for Central Coast IPOs and exits, with the high profile IPO last week of Mindbody, an IPO filing earlier this month of Appfolio, and a huge, $1.5 billion acquisition of Inova has yet to release its finances, but says it has grown its revenues 100 percent year over year, with a growth of over 650 perrcent over the prior three years.