Invoca Trumpets Enterprise Growth

Santa Barbara-based Invoca, the developer of call tracking software for the lead generation market, said this week that it has seen what it says is record growth in enterprise customers. The company did not disclose any finances, but said it has seen its enterprise customers grow by 375 percent since 2013. Invoca, which is led by Mark Woodward, said new customers include New York Times Store, Avalara, SunRun,, 3 Day Blinds, Mitsubishi Electric, Cvent, and K12. Invoca's platform is used by companies to track exactly which marketing campaigns are driving inbound calls to companies and their sales handling lines. The company is venture backed by Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce.