iRise Signs Research Firm

El Segundo-based iRise, a developer of software visualization tools, said today that it has been adopted by market research firm BuzzBack Market Research. The firm said that BuzzBack will be using its visualization software for developing new web-based product ideas. Financial impact of the win was not disclosed. iRise develops software used to mock up web-based applications, before actual coding and development. The firm is backed by Morgan Stanley Venture Partners and Deutsche Bank.