iRise Targets Ecommerce Sites

El Segundo-based iRise, a maker of software for prototyping web applications and software, is targeting ecommerce retailers with a new set of templates, the firm said Wednesday. According to iRise, it has made pre-configured, business software visualization templates for the firm's products available to ecommerce retailers. The templates help online retailers work through visualization and testing of their sites, before actual coding of their web sites. According to iRise, the new templates are available at no charge. iRise provides software which are used by product managers and others to define and create web applications; those definitions are used by software developers to implement real products. iRise is venture backed by Morgan Stanley Venture Partners and Deutsche Bank.