ISBX Takes On Cross-Platform Mobile Development

Los Angeles-based ISBX, a new startup software developer, said this week that it has launched a new, cross-platform mobile development product. The firm said its software, Avenue Mobile, allows brands and businesses to create applications for iPhone, Blackberry, Windows Mobile, Android and Symbian. The company said its customers already include NBC Universal, Warner Brothers, CW Networks, and Sony Pictures, and that it is backed by private investors in the U.S. and Asia. Names of those investors were not disclosed. ISBX is headed by Eric Wise and Kelly Chu. The firm said that Wise has previously helped develop strategies for clients, which included American Honda Motors, Anheuser Busch, The Coca-Cola Company, Disney, Sony, and Warner Bros, and Chu was at BIG Interactive.