Jambo, Bid4Spots Partner

Agoura Hills-based Jambo, and Encino-based Bid4Spots have partnered together to tie Jambo's pay-per-call solution with the Bid4Spots online reverse auction systems for radio spots. The two companies said this week that the two are working together to launch a test program to use radio ads to drive phone leads to Jambo's Pay-Per-Call advertisers. The firms said that Jambo is buying radio airtime through Bid4Spots, to deliver phone leads to its advertisers. Jambo said that it will place radio ads for DIRECTV installers, mortgage lenders, and lawyers encouraging consumers to call local phone numbers to connect with businesses in those categories. Jambo's system is a pay-per-call system, where advertisers pay only when they receive a lead via a phone call. Bid4Spots provides an online, reverse auction of remnant radio ad time.