Jambo Rolls Out Ad Network

Calabasas-based Jambo, which is developing pay-per-call capability for local Internet advertisers, said yesterday that it has started a new advertising network brand for its network of search engines, portals, and directories. The Jambo Advertising Network will provide information about local businesses, locations, hours, and other information to search engines and others. The systemw ill also provide a report of the number of answered versus unanswered calls through its pay per call system. Jambo is targeting connecting consumers with businesses that do not have a website, or who prefer a phone call.