Jambo Rolls Out Pay Per Call Services

Agoura-based Jambo said this morning that it has launched availability of its pay-per-call solution for the local search advertising market. The firm is providing pay-for-performance advertising for local merchants, allowing for local merchants to pay for online advertising based on the calls they receive, instead of per-click. The company is competing in an increasingly competitive space to establish a local search model. The company said that its service managed all calls and billing.