Thursday, October 27, 2011
Jessica Simpson's BeautyMint Set To Launch Next Week
BeautyMint, the online commerce-and-celebrity site that was announced by BeachMint and celebrity Jessica Simpson, is getting set to launch Monday, according to emails to potential users of the site. The site--which is focusing on skincare products endorsed and developed by Simpson--is the latest in a string of celebrity-focused e-commerce businesses being launched by BeachMint, the latest startup of MySpace vet Josh Berman and Diego Berdakin. In the promotion for the launch, BeautyMint is giving away a chance to meet Simpson and a free trip to Los Angeles for user referrals. BeachMint announced the site September 8th. The company is venture backed by Scale Venture Partners and Lightbank. BeautyMint will be BeachMint's third site launched with the help of a celebrity; the firm also has sites with Mary-Kate and Ashley Olsen and Kate Bosworth and Cher Coulter.