Monday, February 28, 2011
JibJab Breaks Records With Justin Bieber Promo
Los Angeles-based JibJab, the online humor and comedy site run by Gregg Spiridellis, reports today that its recent web video campaign for the Justin Bieber: Never Say Never movie has broken records for the most engaged audience ever on the site. According to JibJab, the campaign--run for Paramount's Insurge Pictures--generated over 2.8 million views for the campaign, with users creating over 400,000 personalized videos on the site. The site allows Justin Bieber fans to insert themselves into a version of Bieber's music video "One Time", using any photo uploaded to the site.