Wednesday, October 2, 2013
JustFab, Kate Hudson Launch Athletic Wear Brand, Fabletics
El Segundo-based online fashion site JustFab and actress Kate Hudson said Tuesday that they have launched a new, lifestyle athletic wear apparel and accessories brand, Fabletics. According to the two, Fabletics will feature designs inspired by Hudson's personal wardrobe and active lifestyle. The new site offers up athletic workout gear, including sports bras, shorts, leggings, and tanks. In addition to offering up the clothing to consumers, Fabletics is also offering up a VIP, subscription membership, similar to the model behind JustFab's other sites.