San Diego-based KidZui, the developer of kids-friendly Internet browsers and online portal for kids, said today that it has officially renaming the company's name to Zui.com. The shift comes as the company has focused on creating a search engine and portal specifically aimed at kids, rather than its earlier browser efforts. Zui.com says it now is seeing around 2.2 million monthly uniques. The company launched Zui.com in August, directing kids to parent-and-teacher reviewed games, videos, and other content. KidZui had earlier been focused exclusively on creating a kid-friendly browsers.