Leadbolt Launches Mobile Advertising Exchange

Los Angeles-based Leadbolt, the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings. The company said its marketplace will offer more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms.