Tuesday, January 30, 2007
LeadPoint Extends Into Automotive Leads
Los Angeles-based LeadPoint has extended the firm's lead marketplace into the automotive arena, saying today that it has opened a new lead trading platform for new cars. The offering extends LeadPoint beyond the firm's current mortgage lead exchange service. LeadPoint will focus its new marketplace on new car purchase and auto warranties, and also said it will expand in the next few months to also cover auto finance leads.