LeadPoint Launches Lead Filtering Tool

Los Angeles-based LeadPoint said today that the firm has launched a product which will help its customers filter out leads by a "quality score," which will help its lead buyers find the types of leads and quality that they are looking for. The firm, which operates a marketplace for leads on such areas as consumer loans, credit cards, education, and automotive sales, said the new offering will be used to price leads according to their performance. The firm said the filters will be initially available for credit card debt and tax debt relief leads. LeadPoint is venture backed by Silicon Valley Bank Ventures and Redpoint Ventures.