LeadPoint Signs Deal With Ellie Mae

Los Angeles-based LeadPoint, an online marketplace for leads, has signed a deal with Ellie Mae to integrate its leads system into Ellie Mae's mortgage automation system. LeadPoint said earlier this week that the two companies will co-market the LeadPoint platform to Ellie Mae's network of mortgage brokers. Brokers will be able to tap into mortgage leads from LeadPoint directly from Ellie Mae's mortgage automation system. The Ellie Mae system is used for loan origination and for managing document processing. Leadpoint is a venture-backed startup developing an online lead exchange marketplace for mortgages, consumer credit, and other areas.