Leads360 Adds Ojdana To Board

Los Angeles-based Leads360, a developer of lead acquisition management software, said Wednesday that it has added former Experian Interactive executive Ed Ojdana to its board of directors. Ojdana was formerly Group President at Experian, and spearheaded Experian's acquisitions of LowerMyBills and Pricegrabber. Ojdana was also previously founder of Ojdana joins Rustic Canyon's John Babcock and the firm's original founders on the board of directors. Leads360's leads management software is used by companies to manage their web-based leads; the firm raised $3.25M in 2007 from Rustic Canyon Ventures.