Leads360 Partners With Software Firm

Los Angeles-based Lead360, a provider of lead management software, announced today that it has partnered with a provider of debt settlement software, Prime Debt Soft. According to Leads360, the move is part of its expansion into the debt settlement and consolidation industry as the mortgage industry has seen a decline. Leads360 said that it has integrated with Prime Debt Soft, whose products are used for debt settlement and credit counseling companies; the firm said it is now serving more than 30 debt settlement companies and expects to serve over a 100 by year-end. Lead360 provides customer acquisition and lead management software; a major portion of the firm's business has been leads management for new and refinanced mortgages. Leads360 is venture backed by Rustic Canyon Partners.