Leads360 Targets Zillow

Los Angeles-based Leads360, a venture-backed firm developing leads management software, said today that the firm has linked into real estate site Zillow with a new product. According to Leads360, it has teamed up with loan pricing firm LoanSifter to help mortgage professionals using Zillow's Mortgage Marketplace. Zillow's Mortgage Marketplace is an online marketplace for finding mortgages. According to Leads360, the new solution allows mortgage professionals to automatically receive and respond to customer inquiries, as well as to help organize, track, and follow up on those leads. Pricing and details on the new offering were not released. Leads360 is venture backed by Rustic Canyon Partners.