Leads360 Ties Into Allstate

Los Angeles-based Leads360, a developer of Internet leads management software, reported earlier this week that the firm has partnered with firm Quote Burst to allow Allstate agents to receive, quote, follow-up, and track new sales leads. Financial impact of the partnership and terms were not disclosed. Leads360 said the move is targeted at helping agents manage the high volume of leads they get via the Internet; the firm cited Pew Internet Survey reports saying that 75% of insurance buyers are looking online for insurance information. QuoteBurst provides real-time quoting for the insurance industry, and specifically provides strategic marketing tools to Allstate Insurance agents. Leads360 is venture backed by Rustic Canyon Partners.