Leads360 Wins Automobile Insurance Firm

Los Angeles-based Leads360, a developer of hosted software for managing sales leads, reported yesterday that the firm has signed on Infinity Auto Insurance, a unit of Infinity Property and Casualty Group. According to Leads360, Infinity's independent agents will have access to its lead management software and services at a reduced price. Financial impact of the win was not disclosed. Infinity agents offer personal auto, classic collector, and commercial auto insurance. Leads360 is venture backed by Rustic Canyon Partners, and headed by former Overture Services CIO Dan Morefield.