Leads360 Becomes Velocify

Sales automation software developer Leads360 said Wednesday that it has renamed the firm to Velocify, saying the new name better reflects its focus on "high-velocity" sales environments. The firm, which is headed by Nick Hedges, develops cloud-bsaed, sales automation and lead scoring sytsems, used to help sales organizations better prioritize leads in an automated manner. The firm said its product is being used by companies such as Allstate, Royal Bank of Scotland, USAA, Nationstar Mortgage and State Farm. Leads360 is venture backed by Rustic Canyon Partners and Volition Capital.