TOP NEWS Looks To Help Decision Making

Los Angeles-based web site is hoping that its new web site will help users make difficult life decisions, such as selecting a college or changing a career. The site, which launched Tuesday, uses user input into a web site to help weigh factors in a decision, walking users through a logical weighting of different factors in various decisions. LetSimonDecide is specifically targeting students and young adults between 18 34. The new site is the brainchild of Ricardo Solar, CEO of LetSimonDecide's parent firm, Ayax Systems. Solar was previously Sr. Director of Worldwide Brand Merchandising at Mattel.