Irvine-based Local.com, a publisher of a local search site and business directory, said today that it has named two new executives. The firm said that it has appointed Scott Reinke as its General Counsel, and Ken Cragun as its Vice President of Finance. Reinke joins the firm from Emerging Media Group, and has also served at MIVA, Inc.; Cragum joins from Modtech Holdings, and also previously served at MIVA.