Local Corporation Adds Real Time Polling

Irvine-based Local Corporation, the provider of local business directory websites and related products, said today that its Rovion ad management system now includes the ability to add real-time polling on its rich media ads. The firm said the new ad unit is aimed at allowing users to create and display polls, and is ideal for the 2012 election ad campaign season. acquired the Rovion ad serving business in February of 2011, part of a diversification move by the firm into a variety of new advertising areas.