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Local Corporation Expands Into Mobile Pay-Per-Call

Irvine-based Local.com, which operates a network of local business search sites, announced today that it has launched a new, mobile pay-per-call lead generation network. According to Local.com, its new network will connect consumers searching for local businesses and services with advertisers, via new pay-per-call ads. Local.com is initially targeting auto insurance, home security, and home service providers with the service. Local Corporation said it has five patents related to pay-per-call advertising.


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