Local Corporation Launches Rich Media Ads

Irvine-based Local Corporation, the publisher of online business guides and directories, as well as operator of the daily deals site, said today that it has launched a new rich media ad platform. The firm said its Rovion Ad Management Platform (RAMP) is a cloud-based product to help users create and publish original rich media ads. The firm said the new product uses local shopping data from Krillion and other information to incorporate pricing information and in-store product availability in rich media ads. The new product comes out of's acquisition of Rovion, which it acquired in February, as well as its acquisition of Kirllion in May.