Local Corporation Links With Search Fraud Detection Firm

Irvine-based local search and advertising technology developer Local Corporation announced today that it has tied with search fraud detection company Fraudlogix, to help improve traffic quality for display ads on its network. Financial details of the link were not disclosed. Local Corporation said it is engaging Fraudlogix in order to protect its advertisers from fraud, and also meet IAB requirements on helping to eliminate fraudulent traffic and malware.