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Low.com Adds Metrics Program

Los Angeles-based Low.com, a lead generation portal that is operated by Oversee.net, said this week that it is now monitoring metrics for its customers, measuring application rate, contact rate, credit pulls, and closed loans based on leads from its web sites. The firm said that its new metrics are based on a data warehouse, and help it generate high-quality leads for its customers. Oversee.net operates Internet advertising, lead generation, and other web sites.


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